G and T Show – Fan Dance – Star Trek Beyond Trailer Is Perfect
A few days ago, the Star Trek Beyond Trailer was released to the Internet with mixed reactions from the fan base for a number of reasons, including the use of the Beastie Boys song: Sabotage, the heavy action, our first look at the alien antagonist, and what appears to be the destruction of the Enterprise among others. My initial thoughts on the trailer were also mixed. But, after some consideration, I have realized that the trailer is actually perfectly engineered for a very specific reason. It’s going to be one of the previews ahead of Star Wars VII: The Force Awakens.
What does Star Wars have to do with Star Trek? In this instance, it has everything to do with it. The Force Awakens has already earned more than 100 million in ticket sales and the film hasn’t even been released yet. Conventional wisdom suggests that the film will make a billion dollars over the course of its opening weekend, making it the biggest opening ever. And the thought of putting the Star Trek Beyond trailer in front of all of those eyes, leads me to think that Paramount is hoping to win over some of that viewership.
Let’s think about this. People come to their local theater, take their seat with their drink and popcorn in hand, and settle in as the previews begin to play. They see characters they may already know; a familiar spaceship, epic space battles, explosions, comedy, action, adventure, explosions, hand to hand combat, aliens, amazing special effects, more explosions, and witty one-liners with a sound track that is sure to get them rocking in their seats. It’s got everything they have come to see wrapped up in a 90-second package. And it’s coming this summer.
The trailer may not have pleased all Star Trek fans, but that wasn’t what it was trying to do. Its purpose was to appeal to the people viewing the Star Wars film. Hey! You want characters? We got that. You want cool starships in space? We got that too. You want epic space battles? Check this out. You want action and adventure? Look no further. And we got jokes. It’s enough to get everyone in the theater to sit up and pay attention. It may not have been “Star Trek enough” for die-hard fans, but that was not the point of this trailer. This one was designed to get everyone waiting for The Force Awakens to think about Star Trek for at least 2 minutes and to persuade some of them to return to the theater on July 22nd. I think it will succeed in doing just that.
There are still a lot of questions about the film that has yet to be revealed, such as some of its story points, but there is still plenty of time for some of that information to trickle out of the studio, possibly in their next trailer. For now, I am content to eat popcorn and enjoy The Force Awakens, while I look forward to repeating the experience for Star Trek Beyond next summer. I know I will enjoy both films for what they are: action adventure films set in some of my favorite universes. But, if I want great Star Trek storytelling in the way it was meant to be seen, I will have to wait until January 2017 for that. In the meantime, pass the popcorn and turn off that damn light saber.
But, wait. There’s more.
He is the co-owner of Busy Little Beaver Productions and is the producer and co-host for G & T Show and Gates of Sto’vo’kor. He’s directed voice actors, and produced and edited audio podcasts and dramas because he doesn’t have the face for video. He plays well with others and is always on the look out for the next project, the next thing, the next next. If he wasn’t working on something with a half dozen other projects waiting in the wings, somebody please check to make sure he’s still breathing.
During the day, he’s a mild-mannered computer repair man who dabbles in web design in his small, rural, Central California community. He lives with his lovingly dysfunctional family and loyal canine companion and spends most of his time in the closet concocting some hair-brained scheme or another. He’s got an unhealthy obsession with Lego video games, Klingons, and Star Trek Online that borders on the neurotic.
Despite all this, he still finds the time to write the words. Find out what he's doing here.